For Retailers

How it Works

UL’s PurView® Platform will transform how you collect information from your supply chain and use it to improve your product assortment. PurView can use either industry-standard or retailer-specific frameworks for evaluating products. The foundation of PurView is a catalog of the products you sell: you can create surveys to collect the data you need to evaluate products in different categories, examine how products are performing by supplier, and easily convey your product requirements to your supply chain.

All the information you collect from your supply chain is brought together in decision-support dashboards that will help your merchants optimize your entire product portfolio. You can identify and select the products with attributes in demand by your consumers. You can guide the development of your store-brand products to take advantage of market opportunities.